FirstSend Music

Sync agents and catalog managers live in a loop: dig through the catalog, pick the right tracks for a brief, send them out, and then — silence. The catalog lives in folders and spreadsheets, the pitches go out as links in emails, and nobody can tell you which sends actually got heard.

FirstSend treats pitching as the core workflow it actually is: your catalog organized and searchable, pitches built and sent from one place, and visibility into what happened after you hit send. Less time hunting for the right track, more time placing it.

FirstSend was the first real piece of software I ever tried to build. I came from audio engineering, not computer science — I started writing it myself, hit every wall there is to hit, and brought in AI tooling to help me through it. Auth, data modeling, deploys, integrations: if there's an early mistake available to a first-time builder, FirstSend and I found it together.

That's not a confession, it's the origin story. Fighting through every failure mode on my own product — with real stakes and no one to hand it off to — is how I learned where these apps break and how to actually fix them. Three more shipped products later, that's the exact skill clients hire me for. FirstSend is why Idunn Studio's services exist: I've personally made most of the mistakes I now get paid to find.