Software that keeps you young.

Most people have something they loved before they had a job, a lease, and a calendar. Cards, models, records, bugs in jars, whatever it was. Plenty of them never stopped. They just got quieter about it.

That is who the studio builds for. Not productivity, not self-improvement, and nothing that wants to be your whole evening. Software for the hobby itself: keeping track of it, showing it off, finding the next piece, and trading with somebody who gets it.

Cards came first because that is the one we live in. Collectors keep track of a lot, and most of it still happens in spreadsheets, group chats, and listings that were never built for it. The same is true of nearly every hobby worth being strange about.

The model we keep coming back to is a record label. A label does not make every record. It finds people whose work fits, then carries the parts an artist should not have to: the distribution, the business end, a name listeners already trust.

That is the direction for Idunn. Independent developers building for collectibles, hobbies, and oddities, shipping under one roof, keeping the part that makes their thing theirs.

Being straight about it: nothing is signed and there is no program to apply to. Both projects on this page are ours. It is where the studio is headed, not something on offer today. If you are building in this territory anyway, we would like to hear about it.

Tell us what you're making

Idunn Studio is me, Logan Gunsch. I design, build, and ship it, which is why there are two projects out and not forty. The label plan above is the reason that number is supposed to grow without me writing every line of it.

I grew up on Magic, Yu-Gi-Oh!, and Pokémon, and I still collect. Most of what ends up in the app started as something I wanted while sorting my own cards.